redefining škoda's social media

Skoda's social media presence was lacking in organization and consistency with the brand's image until August 2020. To address this, we established guidelines and implemented them across our main social media channels, resulting in a more polished and professional appearance.

Alongside my Art Director, we outlined, prototyped and defined the global brand character to be used across all social media channels for ŠKODA. From macro-level decisions (in relative terms) involving colour palettes and paragraph-lengths, to micro-scale kerning and grammar.

Client: ŠKODA

Agency: Optimist
Senior Creatives: Kai Granaas, Andrii Didyk
Head of Digital Transformation: Eduard Piňos