creating the global škoda kodiaq campaign

The two-page brief came in, and reduced to a sentence, read: 

“Create a campaign about curiosity targeted at families looking to buy an SUV.”

Alongside my good friend and art director, Andrii Didyk, we created the campaign line, and the campaign itself.

Over the project’s lifetime, I synthesised strategy into every creative output: from TV and film, to OOH and activations, to social media, and everything in between.

Director - Tomas Jonsgarden 
DOP - Jan Prahl
CD - Daniel Haschtmann / Aleš Polcar
Digital Strategy Director - Eduard Pinos
Photographer - David Haase
Senior AD - Andrii Didyk
Senior Copywriter - Kai Granaas
Production - CINQ