rebranding graphaware

In close collaboration with GraphAware leadership and design agency Studio Echt, we lead the charge for refreshing GraphAware's brand identity: from vision and mission, to claim and visual identity.

GraphAware Hume is a product of immense value, and deserved to be represented as such. Positioned as a B2B SaaS company, our aim was to give the brand and product purpose, as well as a much-needed modern look to better elevate the inherent value that already existed.

Please compare old.graphaware.com, and graphaware.com for an explanation clearer than I can express.